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In the near future we will have the choice to board an airplane in 15min if we agree on biometrical recognition through the airport and at the gate. We may also agree to buy tickets to big events based only on facial recognition and use the face to get in. The post-truth world will advance into an age where we all can verify the source of a picture or video due to a unique token attached to it. Moreover, we should be able to haggle with social media and other companies about the value of the data we want to sell them and when.

Europe’s only asset after the digital revolution have turned out to be the personal data of the consumers in the biggest market in the world. We are still looking for ways to monetize them.

While we’re at it, the supervisory bodies and controllers have a lot of work to do to make the future GDPR compliant.